一、网页策略

A, web strategy

在网络市场空间企业的网站即代表着企业自身的形象。因此必须:

In the network market space enterprise website which represents the enterprise's own image. So you must:

1．抢占优良的网址并加强网址宣传

1. Take good website propaganda and strengthen url

2．精心策划网站结构

2. Carefully planned site structure

3．花大力气维护网站

3. Maintaining a website great effort

二．产品策略

2. Product strategy

1． 企业可以通过分析网上的消费者总体特征来确定最适合在网上销售的产品。

1. The enterprise can through the analysis of online consumer's overall characteristics to determine the most suitable for online sales of products.

2． 产品的市场涵盖面要广。

2. The product was much broader coverage of the market.

3． 与客户直接交流,为其提供个性化的服务。

3. Communicate directly with customers, providing personalized service.

三．价格策略

3. The price strategy

1．企业可以开发一个自动调价系统，同时还可以开展市场调查，以及时获得有关信息来对价格进行调整。

1. Enterprises can develop a automatic adjustment system, at the same time can also carry out market research, and access to relevant information to adjust the price.

2． 开发智慧型议价系统与消费者直接在网上协商价格。

2. The development of the intelligent negotiation system and consumers directly to negotiate prices on the Internet.

3．企业可开诚布公的在价格目录上向消费者介绍本企业价格制定程序，促使消费者做出购买决策。

3. Enterprises can open in this enterprise from concept to consumer prices in the catalog are procedures, prompt consumers to make purchase decisions.

四．促销策略

4. The promotion strategy

1． 网络广告是目前较为普遍的促销方式。

1. Online advertising is the common way of promotion.

2． 利用网络聊天的功能开展消费者联谊活动或在线产品展销活动和推广活动。

2. The using function of network chat, the consumer fellowship activities or online product exhibitions and promotional activities.

3． 与非竞争性的厂商进行线上促销联盟。

3. The online promotion alliance with non competitive vendors.

4． 将网络文化与产品广告相融合，借助网络文化的特点来吸引消费者。

4. Network culture and the integration of product advertising, with the characteristics of network culture to attract consumers.

五．渠道策略

5. The channel strategy

1． 结合相关产业的公司，共同在网络上设点销售系列产品。

1. Combining with the related industry company, second-hand sale series of products on the Internet.

2． 在企业网站上设立虚拟店铺。

2. In the enterprise to set up a virtual store on the website.

3． 可直接利用电子邮件进行线上购物，也可通过划拨电汇付款，由企业通过邮局邮寄或送货上门进行货物交割。

3. Can be directly use E-mail for online shopping, also can through the transfer by t/t payment, by company to delivery goods by post mail or door-to-door delivery.

六．网络营销的顾客服务

6. The network marketing customer service

通过实施交互式营销策略，提供满意的顾客服务正是许多企业网络营销成功的关键所在。网上顾客服务的主要工具有电子邮件、电子论坛，常见问题解答等

Through the implementation of an interactive marketing strategy, to provide satisfactory customer service is the key to the success of many enterprises network marketing. The main tool of customer service online email, electronic BBS, FAQ, etc